THE CONCEPTUALIZATION OF UKRAINIAN HISTORY IN THE POLYMODAL DISCOURSE OF NEW MEDIA
DOI:
https://doi.org/10.28925/2311-259X.2017(1)0149Keywords:
precedent phenomenon, memes, discourse, polymodality, new mediaAbstract
The paper deals with the precedent units which are concerned to different periods of Ukrainian history and their verbalization through the internet discourse. The purpose of the article is to analyze the peculiarities of reflection of precedent phenomena as well as their functionality in the new media discourse. Concrete illustration for this objective was the publication of Ukrainian website “Platforma” styled to Facebook page and devoted to the key facts of national history.
Textual analysis proves that actualization of precedent phenomena in the discourse of new media is carried out through the stylization to another type of precedent units – internet memes with their combining of linguistic and extra linguistic realities and orientation on vast audience. The precedent phenomena are connected with Ukrainian history and reflect the national pathos but at the same time these units join the lexemes which mention the realities of routine daily-life. Another way to actualize the key facts of national history is to create the joke and to bring their together with popular internet memes, first of all phrases. The text of the article contains big amount of transliterated and English phrases which are often used in the internet discourse.
It is important to mention the main functions of the precedent units. Analyzed publication proves the rich functionality of these units. These are axiological, playing, characterizing functions, functions of password and reflection of national identity.
The proposed article is an evidence of topicality of internet discourse investigation which is really important for research of national identity.
Downloads
References
Horodenko L. Novi media: zhurnalistyka chy komunikatsiia? / L. Horodenko // Current issues of mass communication. – 2013. – No. 14. – Pp. 65-69. – Mode of access: http://nbuv.gov.ua/UJRN/apmk_2013_14_15. – (In Ukrainian).
Goroshko E. I., Zemljakova E. A. Virtual’noe zhanrovedenie: stanovlenie teoreticheskoj paradigmy / E. I. Goroshko, E. A. Zemljakova // Uchenye zapiski Tavricheskogo nacional’nogo universiteta im. V. I. Vernadskogo. – Series: Filologija. Social’nye kommunikacii. – Vol. 24(63). – No. 1. – Part 1.– 2011. – Pp. 225 – 237. – (In Russian).
Zaharenko I. V. Kognitivnaja baza i precedentnye fenomeny v sisteme drugih edinic i v kommunikacii / Zaharenko I. V., Krasnyh V. V., Gudkov D. B., Bagaeva D. B. // Vestnik MGU. – Vol.9 : Filologija. – 1997. – No. 3. – Pp. 62–75. – (In Russian).
Kanashina S. Mem kak edinica peredachi kul’turnoj informacii jazykovymi i nejazykovymi sredstvami / S. Kanashina // Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. – No. 20. – M., 3013. – pp. 243 – 249. – (In Russian).
Karaulov Ju. N. Russkij jazyk i jazykovaja lichnost’ / Ju. N. Karaulov ; otv. red. D. N. Shmelev. – M. : «Nauka», 1987. – 262 p. – (In Russian).
Kyslova O. M., Berdnik K. O. Novi media yak komunikatyvni tekhnolohii XXI stolittia: naslidky merezhevizatsii ta intelektualizatsii komunikatsii / Kyslova O. M., Berdnik K. O. // Sotsialni tekhnolohii: zarady choho? Yakym chynom? Z yakym rezultatom? : monohrafiia / Kolektyv avtoriv, nauk. red. V. I. Podshyvalkina. — Odesa: Odeskyi natsionalnyi universytet imeni I. I. Mechnikova, 2015. — pp. 277–288. – (In Ukrainian).
Kompantseva L. Komunikatyvnyi portret audytorii merezhevykh spilnot: psykholinhvistychnyi vymir / L. Kompantseva. // Skhidnoievropeiskyi zhurnal psykholinhvistyky. – No. 1. – 2014. – pp. 107–113. – (In Ukrainian).
Medved’ M. N. Osobennosti Internet-vokabuljara v kommunikativnom prostranstve Internet-diskursa / M. N. Medved’ // Visnyk Kharkivskoho natsionalnoho universytetu imeni V. N. Karazina. – Vol. 954. – Series «Romano-hermanska filolohiia. Metodyka vykladannia inozemnykh mov». – No. 66. – Kh., 2011. – pp. 49–53. – (In Russian).
Tryfonov R. A. Slovo VKontakti zi slovom (deiaki zahalni zauvahy shchodo linhvistyky sotsialnykh merezh) / R. A. Tryfonov // Nezghasymyi SLOVOSVIT: Zbirnyk naukovykh prats na poshanu profesora Volodymyra Semenovycha Kalashnyka / Ukl. M. Filon, T. Larina. – Kh. : Kharkivskyi natsionalnyi universytet imeni V.N. Karazina, 2011. – pp. 559–568 – (In Ukrainian).
Chemerkin S. H. Stylistyka hipertekstu / S. H. Chemerkin // Movoznavstvo. – 2009. – No. 5. – Pp. 79–87. – (In Ukrainian).
Ukraina u Facebook. [Electronic resource]. – Mode of access: http://facebook.platfor.ma/. – Title from the screen. – (In Ukrainian).
McQuail D. Mass Communication Theory [Electronic resource]. / D. McQuail. – Mode of access: http://www.bou.ac.ir/Portal/file/?171392/Mass.Communication.Theory.6th.Edition-(McQuails)-.pdf. – Last access: 2017. – Title from the screen. – (In English).
Additional Files
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
